CREATIVE Strategy FOR THE LEADER IN MICRO-CONTENT.
As Director of Creative Strategy at GIPHY, I synthesize client needs, creative standards, production capabilities, and audience behaviors to ensure GIPHY sells and creates memorable branded content.
GIPHY’s inclusion in most of today’s messaging apps give GIFs the unique power to propel any conversation forward. I work to ensure advertisers take a thoughtful and innovative approach to communicating their brand message right where and when people are talking.
Before joining GIPHY’s revenue team in early 2018, I acted as Director of Content Strategy for its Studios, managing a team of in-house animators who created daily editorial, partner and brand GIFs that garnered an average of 1 billion views a month.