Content Strategist with 7 years of experience discouraging brands from trying to force a meme.
BUZZFEED

BUZZFEED

Copywriting, creative direction, ad strategy, management, development.

BUZZFEED

BUZZFEED

As a member of the BuzzFeed Creative team, I created hundreds of shareable custom posts and branded distributed content for major brands.

As Director of International Creative, I oversaw hiring, training and continued learning for all BuzzFeed Creatives across the globe, and managed the Creative Producers in charge of Australia, Brazil, Latin America, the UK and Canada. 

During my time at BuzzFeed, I also acted as interim Director of Operations and Project Manager for the 80-person global BuzzFeed Creative team, created and printed a Creative Department zine, built and ran the Creative Fellowship program and worked with the ad product team to build a real-time dashboard for ad posts to encourage data learning - and a little healthy competition - on the individual Creative Producer level.

A selection of my posts can be seen at buzzfeed.com/alix.